Rifa'i, Muhammad Similarity Perceptions Of Easy Of Use, Benefits, And Risks Of Their Effect On Interest In Shopee Paylater Using The Shopee Marketplace As A Mediation Variable. Sean Institute, Sumatera Utara.
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PERCEPTIONS OF EASY OF USE, BENEFITS, AND RISKS OF THEIR EFFECTONINTEREST INSHOPEE PAYLATERUSING THESHOPEE MARKETPLACEAS A MEDIATIONVARIABLE.pdf Download (3MB) | Preview |
Abstract
This study aims to determine the effect of perceived ease of use, benefits, and risks on interest in using shopee paylater, with the use of shopeepay as a mediating variable, because the importance of something that can trigger individual interest in something that already has an image is avoided. This type of research uses quantitative research with a total of 100 respondents through purposive sampling. The results of the study indicate that there is a direct and indirect positive and significant effect of perceived ease of use, benefits, and risks on Shopee PayLater, and through the use of Shopeepay, with a t-count > t-table, and the significance of t < 0. And the effect value indirect which is greater than the value of the direct influence between variables. So that all research hypotheses can be accepted.
| Item Type: | Other |
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| Subjects: | I Ilmu Sosial > HB Teori Ekonomi |
| Depositing User: | Dr., MM Muhamad Rifa'i |
| Date Deposited: | 26 Mar 2024 07:32 |
| Last Modified: | 26 Mar 2024 07:32 |
| URI: | http://repository.unitri.ac.id/id/eprint/3465 |
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