Gultom, Yoel Crhistony and Sa'diyah, Ana Arifatus and Khoirunnisa, Ninin Similarity The Influence of Brand Image and Product Quality on Customer Loyalty in Petik Madu Lawang Agro tourism. Department of Agribusiness Faculty of Agriculture UNISMA, Malang.
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Similarity The Influence of Brand Image and Product Quality on Customer Loyalty in Petik Madu Lawang Agro tourism.pdf - Similarity Download (1MB) | Preview |
Abstract
loyalty in Petik Madu Lawang Agrotourism. This study uses primary data with sampling techniques using non-systematic sampling techniques, namely accidental sampling technique. The study was conducted for 2 months, and it was determined that there were 119 samples. The sample was analyzed using path analysis. The results of the analysis show that the variables of brand image and product quality have a significant effect on customer loyalty positively in Petik Madu Lawang Agrotourism
| Item Type: | Other |
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| Subjects: | S Agriculture > S Agriculture (General) |
| Depositing User: | SP., MP Ninin Khoirunnisa |
| Date Deposited: | 09 Mar 2024 07:15 |
| Last Modified: | 09 Mar 2024 07:15 |
| URI: | http://repository.unitri.ac.id/id/eprint/3427 |
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