Budi, Prihatminingtyas and Putri Budi, Setyowati (2018) ANALYSIS OF MARKETING MIX ON CUSTOMER SATISFACTION IN TRADITIONAL MARKET. ANALYSIS OF MARKETING MIX ON CUSTOMER SATISFACTION IN TRADITIONAL MARKET.
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Abstract
Mix is a tool that can be used to provide services to consumers. It is very common, making a business to make an effect that suits your current needs, so that consumers are happy and comfortable. Consumer satisfaction is one of the main keys to success. The purpose of this study was to design a mix consisting of: product, price, location, and promotion of consumer satisfaction, both simultaneously and privately. The research location in the traditional market town of Malang, using a quantitative method the number of samples is 30 people. Multiple linear data analysis techniques. Data analysis includes testing validity and reliability. Based on the results of the feasibility test the independent variables have a significant influence on the variables of product, price, place and promotion, positive significance to customer satisfaction. A positive and significant product mix on customer satisfaction. Positive and significant price mix on consumer satisfaction. The location mix is positive and significant to customer satisfaction. Promotion mix is positive and significant to customer satisfaction. Promotion variables are variables that have a dominant influence, therefore traditional markets in Malang have increased promotion through visual media, both by way of and face-to-face. Keywords: product, price, place, promotion and satisfaction
| Item Type: | Article |
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| Subjects: | I Ilmu Sosial > HB Teori Ekonomi |
| Divisions: | Faculty of Law, Arts and Social Sciences > School of Management |
| Depositing User: | Budi BP Prihatminingtyas |
| Date Deposited: | 22 Mar 2019 07:07 |
| Last Modified: | 22 Mar 2019 07:07 |
| URI: | http://repository.unitri.ac.id/id/eprint/274 |
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