Sayekti, Rr. Nugraheni Suci and Mulyadi, Bambang Agus and Rifa'i, Muhammad and Novitawati, Retno Ayu Dewi Similarity Strategi Pemasaran Pada Usaha Mikro Kecil dan Menengah Sentra Industri Kerajinan Alas Kaki Toyosima (Toyomarto Singosari Malang). STIE Dewantara Jombang, Jombang.
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Strategi Pemasaran Pada Usaha Mikro Kecil dan Menengah Sentra Industri Kerajinan Alas Kaki Toyosima (Toyomarto Singosari Malang).pdf Download (2MB) | Preview |
Abstract
Increasingly tough business competition now requires entrepreneurs to determine the right business strategy to meet the market. The purpose of this research is to know the marketing strategy undertaken by the slippers, analyze the internal and external environment, and formulate the right marketing strategy for the entrepreneurs. This research is qualitative, with survey approach. The object of this research is the industrial center of sandals located in Toyomarto Village, Singosari, Malang, East Java. This research involves 35 respondents as population and research sample. From the results of the research is known that the product strategy is done by the sandal industrial center in Toyomarto village that is the product superiority, because the product produced by the entrepreneur is famous for its good quality. Pricing strategy is done by looking at the cost of production, the price given varies depending on the type of product. Distribution strategy is to directly deliver goods products to wholesale customers / distributors through sales. Promotion strategy is done by offering its products directly to distributors / distributors.
| Item Type: | Other |
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| Subjects: | I Ilmu Sosial > HB Teori Ekonomi |
| Depositing User: | Dr., MM Muhamad Rifa'i |
| Date Deposited: | 26 Mar 2024 07:31 |
| Last Modified: | 26 Mar 2024 07:31 |
| URI: | http://repository.unitri.ac.id/id/eprint/3451 |
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