Fianto, Latif and Qorib, Fathul Similarity Komodifikasi Agama dan Kepentingan Ekonomi Politik Media dalam Sinetron Para Pencari Tuhan. Unitri Press, Malang.
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Abstract
Commodification is a process of transforming use value into exchange value. The soap opera The Search for God Volume 12 is the result of efforts to change the use value of religiosity into an exchange rate that can bring financial benefits. This study uses a critical perspective with an approach to the theory of media political economy. The concept of commodification of content offered by Mosco become the scalpel of this study. The data of this study is obtained from the main data source, namely the soap opera series of God Seekers Volume 12 which aired on SCTV. As for secondary data obtained from library studies or literature and internet. The result of the research shows that the soap opera of Para Pencari Tuhan (PPT) is nothing more than a commodification of aspects of spirituality or religion. Religious values that were originally viewed and used on the principle of use value were transformed into exchange values. Religion becomes a commodity in the midst of the industrialization of capitalist society. Media institutions have the power to determine a program will be used as new commodity on television screen. Every program produced by media institutions is a representative between the economic system and the political system.
| Item Type: | Other |
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| Subjects: | I Ilmu Sosial > I Ilmu Sosial (General) J Ilmu Politik > JA Ilmu Politik (General) |
| Depositing User: | Latif Fianto |
| Date Deposited: | 23 Jun 2023 02:35 |
| Last Modified: | 23 Jun 2023 02:35 |
| URI: | http://repository.unitri.ac.id/id/eprint/3000 |
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