Budi, Prihatminingtyas (2016) EFFECT OF MODERN SHOP OF TRADITIONAL STORES IN MALANG. EFFECT OF MODERN SHOP OF TRADITIONAL STORES IN MALANG. pp. 1-7. ISSN 2528-2530
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Abstract
The growth of modern stores in Indonesia has grown up to the city of Malang. Even the distance between the modern shops with traditional stores closer. So that the range of services will determine the choice of consumers to shop. The research objective is 1. To know the characteristics of modern shops and traditional stores. 2. The public perception of modern shops and traditional stores. 3. Range of services modern stores and traditional stores. This research was qualitative, research locations in the city of Malang. Implemented in June to August 2015. Respondents consumer of modern stores and shops traditional. The results of this study showed that the facilities provided services modern stores and traditional stores have their positive and negative. The tendency to shop in modern stores and traditional stores adapted to a consumer's interest. Based on the range of services if the further away from the traditional store modern store the effect is smaller for traditional stores. on the contrary closer to the traditional store modern store effect is greater, because consumers feel comfortable shopping at modern stores, usually available goods at discounted prices, however people are more comfortable shopping at modern stores because the service is better and always available discounts. Keywords: Modern shops, Traditional shops
| Item Type: | Article |
|---|---|
| Subjects: | I Ilmu Sosial > I Ilmu Sosial (General) |
| Depositing User: | Budi BP Prihatminingtyas |
| Date Deposited: | 16 Apr 2018 07:38 |
| Last Modified: | 16 Apr 2018 07:38 |
| URI: | http://repository.unitri.ac.id/id/eprint/30 |
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