Women and Pandemic the power within social entrepreneurship

Dewi, Sulih Indra and Qorib, Fathul and Ghofur, M Abd and Kartini, Rini Women and Pandemic the power within social entrepreneurship. In: 4th International Conference on Communication & Business (ICCB 2021).

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Abstract

Women is one of the groups worst affected during the Covid-19 Pandemic. Significant efforts need to be made by the community and government to empower women to survive the hardship. HOD Indonesia itself is a social entrepreneurship that focuses on empowering women at risk and victims of violence in Malang, East Java. This study aimed to analyze the strategy of the House of Diamond (HOD) Indonesia in maintaining its business so that it can support vulnerable women who work in it. Data gathering was carried out through non-participatory observation and in-depth interviews with founders, managers, and empowered women at HOD Indonesia. This study indicated that the strategies of HOD Indonesia in the Pandemic situation are by expanding their product lines (mask and hand-stitched clothes), holding to the core of ethical shopping in determining their market, and encouraging social entrepreneurship among the youngsters to save vulnerable women. To further its impact, HOD Indonesia maintains good relations with its longtime customers from Canada, the US, and some European countries. Their website, www.hod-indonesia.com, and marketing protocols promote ethical shopping and environmental awareness while describing the artisan behind these artworks. The strength of Indonesian HOD is building good communication between working mothers who face the same situation to be a solid team in facing the pandemic.

Item Type: Conference or Workshop Item (Paper)
Subjects: I Ilmu Sosial > I Ilmu Sosial (General)
Depositing User: Mr Fathul Qorib
Date Deposited: 11 Apr 2022 03:22
Last Modified: 11 Apr 2022 03:22
URI: http://repository.unitri.ac.id/id/eprint/2559

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