Rifa'i, Muhammad and yati, wisara and dwi susanti, rizki aprilia PEER REVIEW PENGARUH KOMITMEN DAN KEPUASAN TERHADAP LOYALITAS KONSUMEN MELALUI KEPERCAYAAN DALAM MENGGUNAKAN PRODUK JASA TITIP TOKO ONLINE. jurnal referensi unitri.
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Abstract
The purpose of this research is to know and analyze: the influence of commitment to consumer confidence, the influence of satisfaction on trust, the influence of commitments that affect consumer loyalty, the influence of consumer satisfaction on loyalty, the influence of confidence in consumer loyalty, influence of consumer commitment to consumer loyalty through consumer confidence, and influence consumer satisfaction on loyalty through consumer confidence. The research population is a student in Malang City with sample of 91 respondents with judgmental sampling technique. The data used by the primary data collected through questionnaires, for the analysis of the data used is path analyisis. The results showed that consumer commitment was influential towards consumer confidence, satisfaction was influential in trust, a commitment to influence loyalty, customer satisfaction was influential towards loyalty, trust in loyalty, an influential commitment to loyalty through trust and satisfaction impacting loyalty through trust.
| Item Type: | Other |
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| Subjects: | I Ilmu Sosial > HB Teori Ekonomi |
| Depositing User: | rizki aprilia dwi susanti |
| Date Deposited: | 08 Dec 2020 02:46 |
| Last Modified: | 08 Dec 2020 02:46 |
| URI: | http://repository.unitri.ac.id/id/eprint/1830 |
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